Why Live Calligraphy Tops the List of Must-Try Corporate Swag Ideas
Promoting your company at a convention is a high-value way to connect with customers. But the big advantage of conventions—exposing your business to large groups of people at once—can also be a drawback. It’s easy to get lost in a sea of other vendors and attendees.
So, how can you stand out? What corporate swag idea can you come up with that will make potential customers remember you? What will make a lasting impression?
You want to provide a great experience for everyone who stops by, but you also want to make sure your brand stays top-of-mind. So, the question becomes, how can you make sure the attendees you interact with remember your business after the show? This is important, because the right solution can make the difference between a potential customer finding you again or forgetting you forever.
Branded giveaways are the easy answer. They can help attract attention to your booth, improve brand visibility, and make your company more memorable. Unfortunately, every other vendor has swag, too. Coming up with new and exciting corporate swag ideas that are worth your time and money can feel daunting, to say the least.
That’s where personalization comes in. Personalizing your corporate giveaway is the perfect way to send the people you talk to home with something more than a nice memento, but also a unique connection to your brand.
The corporate swag idea that keeps on giving
Imagine you’re attending a conference. You move from table to table, collecting promotional items, some of which are cute or funny, some of which might actually be useful. By the end of a long day selling yourself and networking, your tote bags are filled to the top with branded merch. With so many interactions, remembering which conversation you had with which business can get difficult.
Now consider the same scenario—but on one of those pieces of free swag, your name was added in beautiful calligraphy, right in front of you. Regardless of which business gave you the merch, that company stands out.
Live calligraphy is a blend of art and entertainment that personalizes everyday promotional items, resulting in a beautiful, custom item for each person who interacts with your business on the convention floor. Calligraphers can incorporate logos, event themes, or company names into their designs. Picture a beautifully calligraphed quote with your branding subtly incorporated—a piece that’s both artistic and promotional.
In a world where everything feels mass-produced, live calligraphy stands out as a deeply distinctive touch. And when it comes to future customers, they’re more likely to keep track of a personalized item, even as the other generically branded totes, water bottles, and pens get lost in the fray. The addition of custom calligraphy increases the chances that they’ll hold onto your swag long after the convention. And that’s the goal—making a lasting impression and increasing brand recognition.
Get noticed with live calligraphy
When a vendor has live calligraphy, word spreads. The calligraphy itself is like a magnet, drawing attendees from across the convention floor who are eager to experience something unique. This increases the number of people you’ll interact with and the amount of future customers you’ll amass.
And those people will talk… and post… and share. When you offer swag personalized with calligraphy, your customers are far more likely to post your merch on social media if they have a special connection to it. As attendees post and comments come in about their personalized item, your brand’s organic marketing takes off. Suddenly, you have access to new networks of people and potential customers who weren’t even at the convention become aware of your brand.
Personalization is powerful. Receiving a customized, hand-lettered keepsake makes attendees feel valued and appreciated. They forge an emotional relationship with your brand, seeing their design against your logo, and remembering a bespoke experience. They have an elevated impression of your company, and that matters when they’re choosing between you and the competition.
Ready to stand out?
It’s easy to feel like a tiny fish in a big pond at a convention. But with live calligraphy, you don’t have to. When you’re competing with hundreds of other booths on the convention floor, the smallest detail can make the biggest impact.
Live calligraphy is an art form, and a great corporate swag idea, but it’s more than that. It’s a strategy for creating connections, driving engagement, and gaining new customers. Think of it this way, even though calligraphy only takes a few minutes to design and draw, the memory of watching an artist craft a one-of-a-kind piece just lasts forever.
Don’t you want your business to be remembered that way? Contact us today to learn more about adding live calligraphy to your next event.
